I had the formidable luck to meet extraordinary people from a young age. My inner eye could not only see how amazing they were, but also their beauty inside and vast potential. Later on, I saw in the press their portraits that didn't make justice to their characters and their names next to dry interviews, drawn in "rigor mortis". I felt an almost physical pain seeing the vibrancy of effervescent personalities lost in the unknown!
Out of this frustration, this business idea came to life.
I wanted to make amazing people be perceived as they really were; also, to make those people accurately see the greatness of their achievements, the sparkle of their personalities and the inspiration they'd brought to the world. ME.ALCHEMY was born.